Junior Jams Identity & Printing

by Davide Giliati / November 19th, 2014

We had a great time designing this fun, colourful logo & business cards! Nicole’s Junior Jams is a Dance Instruction and professional animation service based in Montreal, geared towards children and young teens. Our usual client mandates request strict corporate guidelines, however this project allowed more of an open concept for a different demographic. Our goal was to create a friendly, memorable logo that appealed to both girls and boys. The business cards are printed full colour with a gloss spot-UV over the logo.

A primary palette of three contrasting brand colours where chosen. Considering the market, we had no problem using a 3rd colour in our brand identity. The yellow & orange are contained within the logomark and not scattered throughout the identity to ensure a clean final visual.

Gibson typeface was used for the body text of the brand identity. It contains very friendly and geometric shapes that work nicely with a youth-oriented audience.